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Accommodation Industry

SOCIAL MEDIA CAMPAIGN

THE PROJECT

  • 1 Year Campaign 
  • Platorm Strategy - Facebook and Instagram

    OVERVIEW

    We worked with a Guesthouse to increase their capacity rates.

    • Developing content to increase engagement rates across platform
    • Supporting PR campaign and strategic messaging across Facebook
    • Streamlining imagery used on platform for brand consistency
    • Managing community management and social networking efforts
    • Integrating user-generated content into social media efforts (when available)

    STRATEGIES AND TACTICS

    • Developed consistent social media content categories focused on driving key messaging. Categories include:
      • Stay for a while, wedding accommodation, girls weekend, full wedding party.
    • Created custom branded graphics and styled lifestyle imagery for Facebook posts
    • Launched content campaign to generate buzz for launch for every magazine edition. 
       

      OTHER PROJECTS


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