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Geology Organisation 

MARKETING CAMPAIGN

THE PROJECT

  • 1 Year Campaign 
  • Platform Strategy - Facebook and Instagram

    OVERVIEW

    We worked with a Geology company in the mining and main roads industry to do the following:

    • Developing content to increase engagement rates across the platform
    • Supporting PR campaign and strategic messaging across Facebook
    • Create an expert persona for the Organisation.
    • Streamlining imagery used on the platform for brand consistency
    • Managing community management and social networking efforts
    • Integrating user-generated content into social media efforts (when available)

    STRATEGIES AND TACTICS

    • Developed consistent social media content categories focused on driving key messaging. Categories include:
      • Informative geology and links regarding dinosaurs, latest discoveries
      • Research industry aligned content
    • Created custom branded graphics and styled lifestyle imagery for Facebook posts
    • Updated LinkedIn profiles to reflect professional branding identity
     

    OTHER PROJECTS


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