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Health And Wellness Industry

SOCIAL MEDIA CAMPAIGN

THE PROJECT

  • year campaign
  • platform strategy – Facebook and Instagram

    OVERVIEW

    We worked with a health wellness and makeup company in the health and wellness industry to do the following:

    • Developing content to increase engagement rates across platform
    • Supporting PR campaign and strategic messaging across Facebook
    • Launching targeted Facebook advertising campaigns to support efforts
    • Streamlining imagery used on platform for brand consistency
    • Managing community management and social networking efforts
    • Integrating user-generated content into social media efforts (when available)

    STRATEGIES AND TACTICS

      • Developed consistent social media content categories focused on driving key messaging. Categories include:
        • Focused on highlighting unique advantages product has in new skin care technology market
        • Relief is in Season: Highlighting seasonal activities people can enjoy without worrying about poor health
        • Gut Health for Best Health: Focused on educating people of the importance of gut health.
        • Survive and Thrive: Inspirational and motivational quotes to inspire people to live their best lives
        • Articles and Opinions: Highlighting press coverage and news related to gut health and probiotics
      • Created custom branded graphics and styled lifestyle imagery for Facebook posts
      • Launched Facebook post engagement advertising campaign to expand reach of posts
      • Launched content campaign to generate buzz for launch at Target including a giveaway to Facebook fans

    OTHER PROJECTS


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